Each month, Reputation Partners’ Corporate Reputation Blog summarizes news related to some of the key trends and events that captured headlines. Below are some of the stories that had us talking during the month of April.
- In a ruling on how companies communicate with investors, the SEC is allowing companies to post financial information on sites such as Facebook and Twitter as long as investors have been informed about which vehicles the company intends to use. While several large companies, including Dell and eBay, already use Twitter to announce financial and other material information to investors, a 2012 study by the Conference Board and Stanford University found only 14.4 percent of companies communicate with shareholders via social media.
- In other social media news, Northern Trust Company, the conservatively run, 123-year-old Chicago financial services provider, updated its 2013 ethics policy to further address employee participation in external social media sites. Filed mid-April with the SEC, the policy prohibits employees from accessing social media sites during the work day.
- The only thing that took ‘flight’ for American Airlines earlier in April was a national PR crisis. Company-wide operational problems caused the airliner to cancel more than 1,000 flights and delay countless others. While flights resumed the following day, American Airlines continued to deal with customer backlash on Twitter and other social media platforms. The Company’s crisis management efforts included sending out a half-dozen updates on its official Twitter account and Facebook page, along with sharing a video of Chairman and CEO Tom Horton issuing an apology for the inconvenience caused by the system failure.
- In an effort to increase revenue, Facebook is deploying a new strategy to cull personal information from outside the social network and match it with data submitted by its billion-plus users. The Company plans to roll out a new tool to help companies directly target Facebook users based on their offline spending history. With more information on a broader range of Facebook members, companies can deliver targeted communications to help drive sales and influence potential customer’s attitudes and behaviors.
What recent news headlines caught your attention? Leave us a comment and let us know.