Each month, Reputation Partners’ Corporate Reputation Blog summarizes news related to some of the key trends and events that captured headlines. Below are a few of the stories that had us talking during the month of May.
- History was made in the social media world, as Zillow became the first company to solicit questions on Twitter and Facebook during its May 7 earnings call. The Company’s social media strategy came on the heels of the SEC’s April decision to allow companies to use social platforms to share material information. Zillow delivered on its promise to solicit questions via social media, and CEO Spencer Rascoff answered a number of questions from Twitter.
- In what was seen as a means to protect its reputation and mitigate future risk, Nike officially cut back its support for the Livestrong Foundation following the nonprofit’s former Chairman, Lance Armstrong, admitting to the use of performance-enhancing drugs. After a nine-year relationship, the footwear giant ended production of all merchandise carrying the Livestrong brand, which it used on specific sneakers, clothing and the famous yellow wristbands. Although it ended its corporate partnership, Nike reaffirmed its commitment to cancer survivors and to providing continued support to the foundation in other, unspecified ways.
- One of sports’ most heralded franchises, the Chicago Cubs, ramped up its PR push around proposed Wrigley Field renovations that had received backlash from local residents and City Hall. In an effort to gain community support, the Cubs launched wrigleyfield.com, a website that asks visitors to sign an online petition “to save Wrigley Field.” While the website provides detailed renderings of the renovations, along with near- and long-term benefits for the community, local economy, Cubs fans and the team, its main purpose is to encourage engagement between supporters and the parties opposed to the renovations.
- Finally, after a storied career that spanned more than 50 years, veteran news anchor Barbara Walters announced her plans to retire from TV journalism next summer. The 83-year-old media icon spent 15 years at NBC News before joining ABC News in 1976, where she became the first female co-anchor on an evening news program. Most well-known as the co-host of ABC’s “20/20” and “The View,” Walters has arguably interviewed more statesmen and stars than any other journalist in history.
What recent news headlines caught your attention? Leave us a comment and let us know.