RPPR Industry Roundup – May 2013
- By Courtney
- June 12, 2013
Each month, Reputation Partners’ Corporate Reputation Blog summarize...
Reputation Partners was engaged as agency of record by the Chicago and St. Louis affiliates of this super regional bank shortly after it first entered both markets. Our team developed consistent messaging; trained senior executives on message delivery; secured extensive exposure for the bank’s people, products, services and expertise in a wide variety of print, online and broadcast media; pursued professional, community and civic memberships on their behalf; mitigated a variety of issues that threatened its reputation; and developed a robust internal employee communications program to help drive engagement. Starting as a virtual “unknown” when it entered the Chicago and St. Louis markets, today the bank is recognized for its robust services, customer centered approach, and experienced management team.