Clients

National Automotive Retailer

Reputation Partners was retained after this company was investigated by “Dateline NBC” for its selling practices. “Dateline” planned an extensive segment, including hidden camera interviews and comments from a former employee-turned-whistleblower. In preparation for the segment, our team developed a comprehensive plan for the company which included a vulnerabilities assessment to anticipate the investigation’s areas of focus, arguments detailing the company’s high level of customer satisfaction, voluntary enhancements to the company’s selling practices and a variety of internal and external communications to all audiences. As a result, the company anticipated and preempted “Dateline’s” areas of focus, helping avoid legal challenges, drop off in sales or lasting reputational damage.