Clients

Regional Blood Bank

Reputation Partners was engaged by this regional blood bank after a tentative agreement with the International Brotherhood of Teamsters covering its drivers and mobile unit assistants was rejected by an overwhelming margin. The union threatened a strike and initiated a corporate campaign. We implemented a rapid response campaign that educated key audiences and stakeholders on the company’s favorable offer to unionized employees and its ability to maintain the community’s blood supply in the event of a strike. Ultimately, a new agreement was reached with the Teamsters and ratified by the collective bargaining unit, preserving donor levels and customer relationships.