Healthcare Company

Challenge:
Reputation Partners was engaged by a national healthcare company during a time of unprecedented challenge. Several key employees had recently left (one was terminated for cause) and some circumstances related to their departures triggered an investigation by the U.S. Attorney. At the same time, the Board of Directors of the company had been contemplating other difficult leadership changes and a potential sale of the company.

Strategy/Implementation:
We developed a comprehensive strategic plan addressing all key stakeholders – including employees, the senior leadership team, customers, business partners and media. Our work included conducting a customer survey to pinpoint areas of greatest vulnerability and risk, as well as implementing new communications channels to build trust between management and staff and renew focus on customer service. The program also included proactive outreach to media to grow awareness of positive changes in the company’s business

Results:
Ultimately, the U.S. Attorney’s office decided to drop its investigation, a smooth leadership transition was made, customer relationships were preserved, and the company was sold for a substantial premium. Subsequently, Reputation Partners was engaged by two former senior executives of the company to advise them on personal/professional communications pertaining to separate litigation resulting from the acquisition.