Compliments to Coca-Cola for showing how to put its brand reputation i...
Vice President, Investor and Corporate Communications, PulteGroup
Unparalleled Labor Communications Experience
Labor unions are among the most savvy communicators – and effectively communicating about sensitive labor issues requires a skill set and expertise that is distinct from “traditional” PR. We offer an experienced-based understanding of how labor unions operate and think, as well as an understanding of the complexities of the National Labor Relations Act and Railway Labor Act, the activities of the National Labor Relations Board, and specifically what resonates (and what doesn’t) with media, employees, customers and other stakeholders when addressing challenges communicating with labor unions.
Our work is national and international in scope, and has addressed nearly every major labor union in a range of situations, including:
- Aggressive labor union organizing efforts
- Corporate campaigns
- Contentious negotiations
- Other temporary job actions (“wildcat” strike, slowdowns, work-to-rule)
- Difficult contract talks
- Publicly-aired grievances
- NLRB charges and judgments
- Secondary boycotts
- Post-contract issues (e.g., smoothing return-to-work, enhancing morale)