Through traditional and social media, today’s consumers have limitless access to news, insights and reviews about brands, products and services. An effective public relations strategy is essential to helping marketers increase sales, grow market share and influence customers’ attitudes and behaviors.
Whether unveiling a new product, expanding into a new market or creating consumer campaigns and events, we deploy PR strategies designed to drive business growth and build awareness, credibility and energy for our clients’ products, services and brands.
Our consumer public relations expertise includes:
- Product/service introductions & enhancements
- Brand repositioning
- Brand extension & new market entries
- Promotions & sponsorships
- Cause-related marketing
- Influencer engagement
- Consumer campaigns
- Customer events
- Media relations (local, regional, national and international)