Charlotte Walker, a vice president at Reputation Partners, has worked in public relations for a decade and offers balanced experience in corporate, brand and product public relations. An agency veteran, Charlotte has served a variety of industries – including professional services, supply chain management, wireless technology and enterprise software.
Charlotte is a primary strategic contact for clients, analyzing businesses and guiding their communications platforms in tandem with the overarching business objectives. In addition to pure-play PR, she has an in-depth understanding of integrated marketing. From designing product frameworks to guiding corporate re-branding programs to initiating viral campaigns, she extends her reach beyond traditional communications tactics to steer corporate strategy.
At Reputation Partners, Charlotte leads corporate communications account teams in the real estate, finance and transportation industries. Some of her specific work includes issues management related to property taxation for the Building Owners Managers Association (BOMA) of Chicago; introducing new bank technology products to the industry on behalf of De La Rue; and leading the communications strategy surrounding Wheels’ eco-fleet offering. Charlotte also leads many of the agency’s international accounts, including Homex – Mexico’s largest homebuilder and Gafisa – a leading commercial real estate developer in Brazil.
Prior to joining Reputation Partners, Charlotte was a vice president at Ruder Finn. There, she led some of the Chicago office’s largest accounts, including the Client Development division of LexisNexis, Transplace – a third-party logistics and technology company, LifeLock – an identity theft protection company, and Widevine – a video content security innovator. Through work with her clients, Charlotte managed initiatives such as patent announcements, mergers and acquisitions, community outreach, corporate crises and divisional launches.
Charlotte moved to Chicago from Denver, CO, where she spent more than three years at Metzger Associates, a boutique PR firm focused on technology and telecom industries. There, she represented WorldCom and Sprint PCS, helping to launch the latter’s 3G network to the enterprise and consumers. Prior to Metzger, Charlotte began her career at Ogilvy Public Relations Worldwide, representing eToys, Qwest and Xerox.
Charlotte graduated from Vanderbilt University, where she received her Bachelor of Arts degree in French and English. She lives in Chicago’s Lakeview neighborhood.