
What We’re Reading – May 2026
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team focused
Reputation Partners is a national leader in corporate and business communications and public relations. Over the past 20 years, the agency has helped corporations, brands and other organizations build and protect their reputations via integrated and strategic communications.
Our team is made up of first-rate media, content and digital counselors and communications professionals who create and execute proactive internal and external communications programs.
Reputation Partners also helps clients navigate opportunities, challenges and risks in an ever-changing world. From cyber breaches to labor negotiations and so much more, our team advises, guides and supports companies during challenging and changing times.
For full-service communications and public relations services that drive measurable results, look to Reputation Partners.
Since our inception we have serviced and protected over 700 brands with smart strategies and an unrelenting focus on service and results.
Reputation Partners is proud to have worked with more than 700 clients since our inception, including leading corporations, health systems, trade associations, universities and not-for-profits.














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Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients.
The 2026 PRWeek Crisis Comms Conference captured where crisis communications sits right now: in the middle of an always-on, fast-moving information cycle. Narratives form in real time, often before the facts are complete, and frequently in places organizations don’t control.
From United shifting to more upfront delay messaging and Nike’s backlash in Boston, to Coachella’s livestream-driven “parallel events” and the Unwell founder drama putting internal leadership on display, we explore how reputation is shaped in real time and the quieter trust builders that sustain it.

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team focused

The 2026 PRWeek Crisis Comms Conference captured where crisis communications sits right now: in the middle of an always-on, fast-moving information cycle. Narratives form in

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team explored

AI has made it radically easier to produce content — it even helped outline this article. With just a few prompts and tailoring, it can

The food industry is entering a key phase. Operational excellence alone is no longer enough to win. Across food distribution, hospitality, and supply chain, the

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry as well as those of our clients.