
The Most Important Insight From This Year’s Gartner Marketing Symposium
Every year, the Gartner Marketing Symposium brings together the foremost CMO leaders to take stock of where marketing is heading. This year in Denver, the
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Our team takes a moment to reflect on company and industry news, milestones and other valuable insights.
Every year, the Gartner Marketing Symposium brings together the foremost CMO leaders to take stock of where marketing is heading. This year in Denver, the conversations were sharp, the stakes were high — and one insight rose above all others.
I recently had the privilege of joining some of the sharpest minds in our industry at the Mirren Conference in New York — new business leaders, agency search consultants, and brand and communications executives, all gathered to wrestle with the questions defining our field right now.
What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients.

Every year, the Gartner Marketing Symposium brings together the foremost CMO leaders to take stock of where marketing is heading. This year in Denver, the

I recently had the privilege of joining some of the sharpest minds in our industry at the Mirren Conference in New York — new business

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team focused

The 2026 PRWeek Crisis Comms Conference captured where crisis communications sits right now: in the middle of an always-on, fast-moving information cycle. Narratives form in

What We’re Reading is a monthly roundup of current news, commentary, challenges, and trends that impact our industry and clients. This month, our team explored

AI has made it radically easier to produce content — it even helped outline this article. With just a few prompts and tailoring, it can